Founded in 2022 in Atlit, Israel by Omer Ash, at the age of 18. Omer began his journey in the fashion world as a self-taught designer who independently studied design, sewing, and pattern making at home between 2020 and 2022. After an intense period of experimentation, trial and error, he decided to launch the brand.

At the heart of every collection is a commitment to handcrafting and using quality raw materials. Some garments & campaigns draw inspiration from personal moments, childhood memories and key points in Omer’s identity.

All clothing is made in Israel — from start to finish — as part of a core value of supporting local production.

Physical store - "FABRIC TO DIE IN"

Shenkin 13, Tel aviv

©2025 OMER ASH